Chai is much more than just a drink in India—it’s an emotion. At CHA-AAI, we bring you a golden opportunity to own a thriving Chai franchise in the world's No 1 Chai Loving country. CHA-AAI is not just another Tea selling café brand, it’s a cult of people who crave for their first love for tea, starting with love and care of mothers touch and warmth.
Our outlets are designed aesthetically with modern kitchen science and sustainability in usage. We create ergonomics in design and usability. Our kitchen is made with food grade Stainless steel for durability and affordability.
At CHA-AAI we craft each of our food items with just not only love and care but with food science and technology. We make our all tea with alkaline water with PH9 and above to make it healthier choice for our customers. We also use old age cooking traditions and methods to make our Chai – a mineral Chai.
CHA- AAI is working closely with WCF (Women Care foundation) an NGO dedicated to promote employment and sustainability among rural women. We believe in promoting the authentic, handmade, traditional and healthy snacks which are hygienically packed and delivered to you at our exclusive CHA-AAI outlets near you.
CHA- AAI is a low cost and almost marginal royalty franchise business model for the one who wish to join a team of passionate entrepreneurs. With a proven business model, high-margin products, and strong brand presence, we help entrepreneurs like you build a successful and sustainable Chai franchise.
Be a part of a booming ₹20,000+ crore tea industry with CHA-AAI. Whether you're a first-time entrepreneur or a seasoned investor, our tea franchise is designed for success.
| Name | Position | Experience |
|---|---|---|
| Rahul Sharma | Co-Founder & CEO | 15+ years in the tea & hospitality industry |
| Priya Mehta | Co-Founder & Marketing Head | 10+ years in brand building & marketing |
| Arjun Verma | Operations Director | 12+ years in franchise & retail management |
Chai, or tea, is more than just a drink in India—it’s a cultural phenomenon, a daily ritual, and an emotion that connects millions. The journey of chai in India is rich and fascinating, blending ancient traditions with colonial influences and modern innovations.
Ancient Origins: The Mythical Beginnings of Chai
Tea consumption in India dates back over 5,000 years. According to legend, a Buddhist monk traveling to China discovered the stimulating effects of tea and introduced it to India. Some myths also credit the Indian Ayurvedic system for using tea leaves in medicinal drinks mixed with herbs and spices.
Historical texts mention that tea was used as an herbal remedy in Ayurveda, often blended with tulsi, ginger, cardamom, and other herbs for its healing properties.
The British Influence: Tea Becomes a Commercial Crop
Although tea had existed in India, it was the British East India Company that commercialized tea production in the 19th century. The British were heavily dependent on Chinese tea, but due to rising costs and conflicts, they looked for an alternative tea supply in India.
To popularize tea among Indians, the British Tea Association promoted tea as a daily beverage. However, Indians adapted it to their taste, adding milk, sugar, and spices—thus creating the beloved masala chai.
India’s Own Tea Culture
Unlike the British way of drinking black tea with milk, Indians began making masala chai—boiling tea leaves with ginger, cardamom, cinnamon, cloves, and other spices. The result? A stronger, flavorful, and aromatic tea that became an instant favorite.
By the early 20th century:
Chai & The Indian Railways: A Love Story
The expansion of Indian Railways in the 20th century helped chai become a national obsession. Chaiwalas started selling freshly brewed chai at railway stations, making it an affordable and accessible drink for travelers.
By the mid-1900s, chai had become:
Today, chai is deeply embedded in India’s culture and economy:
The chai business is booming with franchises and startups reshaping the tea industry.
The Future of Chai in India
Chai is no longer just a household drink—it’s an economic powerhouse. With tea cafés, premium chai bars, and online tea brands, chai culture continues to thrive.
From a healing drink in Ayurveda to a symbol of India’s hospitality, chai has come a long way. No matter how much the world changes, one thing remains constant—India’s love for chai!
"Ek Garam Chai Ki Pyaali Ho!" ☕❤️
What’s your favorite way to enjoy chai? Let’s sip, savor, and celebrate India’s favorite drink!